Co-Creating a New Blueprint for Development – The 2025 Strategic Alliance Conference of Jiangsu Jinling Special Coatings Successfully Held

From March 19th to 21st, 2025, Jiangsu Jinling Special Coatings Co., Ltd. successfully held the 2025 Strategic Alliance Conference and Annual Outstanding Distributor Awards Ceremony in Jiangdu District, Yangzhou City, Jiangsu Province. The event, themed "Innovation-Driven, Win-Win Future," brought together the company's management, R&D team, and distributor partners from across the country. Participants reviewed the company's development journey, analyzed the current industry landscape, clarified future development directions, and honored outstanding distributors for their exceptional performance.

At the beginning of the conference, Vice Chairman Bian Zhibing, on behalf of the company, extended a warm welcome and sincere greetings to all distributor friends. Chairman Bian stated that Jinling Coatings adheres to the principles of integrity and mutual benefit, staying market-oriented and customer-focused. He expressed the hope that, through the joint efforts of distributors and Jinling, the company's products would reach every corner of the country.

General Manager Dai Haixiong delivered a keynote report titled "Gathering Strength, Winning Together, Coating the Future." He elaborated on four key areas: an overview of the company, its development journey, the strategic vision for 2025, and a review of the 2024 economy alongside a macroeconomic analysis for 2025. Mr. Dai emphasized that 2025 marks a new starting point, with many uncertainties still present, including fluctuating raw material prices. However, he noted that opportunities coexist with challenges.

The company plans to develop standout products such as steel structure coatings, fireproof coatings, vinyl mastics, and water-based industrial paints. These products will be enhanced through independent packaging, product manuals, and pricing systems to boost market competitiveness and recognition. Against this backdrop, survival remains the baseline, and the company will continue to focus on the 16-character strategic guideline: "product excellence, cost leadership, efficiency improvement, and management transformation."

During the conference, the company offered several recommendations to distributors, including staying professional and focused, daring to take on large projects and compete with major manufacturers, leveraging personal networks, staying informed about policy changes, and building long-term customer relationships. Additionally, the company pledged comprehensive support to distributors, such as financial assistance, project service support, negotiation aid, and training programs, to enhance their business capabilities and market competitiveness.

Mr. Dai concluded by stressing that achieving the 2025 development goals relies heavily on the trust and support of all distributors.

Vice General Manager Xin Liwen delivered a keynote report titled "Rowing Together, Riding the Winds, and Co-Writing Jinling's Glorious Chapter." The report focused on strengthening brand output, enhancing the marketing management system, building a robust marketing team, solidifying the market foundation for distributors, fostering collaborative development between the company and its distributors, and reinforcing incentive and innovation mechanisms.

Mr. Xin comprehensively outlined the grand commencement of Jinling Coatings' new journey. In the face of current new developments, trends, and opportunities, Jinling Coatings is poised to work hand-in-hand with its extensive network of distributor partners to unlock the codes of the times and seize the business opportunities presented by this new era. Together, they aim to navigate the evolving landscape and achieve shared success.

Following the presentations, the company leadership awarded outstanding distributors and conducted a signing ceremony.

During the signing ceremony, a steady stream of distributors chose to join Jinling over numerous other brands. Armed with unwavering determination and confidence, they officially aligned themselves with Jinling Coatings, ready to stand shoulder to shoulder in the market. It is this boldness to dream, act, and challenge that paves the way to leadership. With an increasing number of exceptional distributors joining forces with Jinling, the future of Jinling Coatings is set to shine even brighter.

After the conference, General Manager Dai Haixiong led the distributor partners on a tour of various facilities, including Jinling's information process systems, corporate culture exhibition hall, and research center. Through a combination of graphic introductions, physical displays, and video presentations, the tour showcased the past, present, and future of Jinling's development. This immersive experience provided a deeper understanding of Jinling Coatings' advanced testing equipment, robust research capabilities, and the strength of its talent pool.

On the second day of the conference, Jinling meticulously organized a series of training sessions aimed at enhancing the market operational capabilities of the distributors and reinforcing their product service awareness. These sessions covered a wide range of topics, including production quality, product application, and industry development trends. By integrating professional expertise with sales strategies, the training sought to strengthen the brand's service-oriented mindset and establish a market reputation built on professional quality. The goal was to unite efforts and forge a top-tier, highly skilled team dedicated to excellence.

The successful convening of the 2025 Strategic Alliance Conference has established a robust platform for communication and collaboration between the company and its distributor partners. By reflecting on the past, analyzing the present, and envisioning the future, the company and its distributors have reached a consensus and clarified the direction and goals for development. Moving forward, Jiangsu Jinling Special Coatings will continue to uphold its business philosophy of "seeking survival through quality and winning customers with sincerity." Together with its extensive network of distributors, Jinling aims to co-write a glorious chapter, striving to become a leading domestic enterprise in heavy-duty anti-corrosion coatings. The company is committed to achieving even greater accomplishments in the field of industrial corrosion protection.